Bakes Saigon Brand Showcase

Info

Showcase video brand system I made for @bakes.saigon My first opportunity to work with @thelabsaigon is through this project. Overall, the project was quite intensive on match cuts, blending photography with digital graphics in a seamless way. Apart from that, the motion aspect wasn’t too hardcore (average, motion projects for The Lab rely heavily on the graphics since they’re stunning on their own). This project was finalized earlier this year. Completing this project really showed me how incredible Bakes's identity is.

Year

2024

Client

Thelab Saigon

Services

Brand, website Strategy Development

Live site

VISIT WEBSITE

Creative Direction: Tuan Le Graphic Design: Nghi Tran, Jun Kohmura, Trang Dinh Illustration: Huong Ngo, Reo Le Graphic Support: Xuan Phan Spatial Design: Gia Tu Tran, Tram Dang, Tomas Tran, Jean Huynh Draftman: Hiep Tran Strategic Partnership: Phuong Anh, Duy Lam Procurement: Hanh Le, Tam Chau, Hai Nguyen, Hai Uyen Huynh, Huyen Huynh Producer: Kai Le Uniform: Portrait Construction: Tbd Construction Furniture: Lab, District Eight Design, Hay Denmark Tiles Supplier: Chie.co Documentation: Kho Qua Studio, Do Sy Business Support: Bryan Doan, Lab HR ----- Showcase video Creative Direction: Tuan Le Motion Designer: Quang Do Storyboard: Tuan Ha, Xuan Phan Photography: Kho Qua Studio Strategic Partnership: Mei Mei

More works

See all (6)

Hyperwork / Motion showcase

Branding, Motion Design

Hyperwork / Motion showcase

Branding, Motion Design